Reputation Champions provides Online Reputation Management services. ORM is the process of monitoring and altering how people perceive an individual or business on the internet. This includes monitoring what people say about a brand or individual on social media and review sites, as well as creating and disseminating good content to offset bad comments. ORM services may also include contacting and seeking to rectify any bad feedback or reviews. A reputation management company's purpose is to maintain or improve an individual's or brand's online reputation.